JO CHAN | SENIOR ART DIRECTOR T 917.344.0580 jochan.jc@aol.com
PROFESSIONAL SUMMARY
Award-winning Senior Art Director with a proven record driving business for diverse industries. Creative, hands-on professional with expertise in graphic design, art direction and project management. Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities. Communicating effectively with cross-functional teams, and leading by example. Track record of meeting the most demanding deadlines.
10+ years experience delivering industry-recognized creative solutions for Asian American market.
SKILLS & ABILITIES
Marketing & Advertising
TV Commercials, Direct Mail, Newspaper Ads, Retail Marketing, Direct Response Campaigns, Point-Of-Purchase Displays, Social Network Advertising.
Interactive Campaigns
Graphic Design, Conceptual Direction, Photography Art Direction, Typographic, layouts & Compositions, Font & Color Management, Photo Shoot Oversight, Multimedia Development
Team Management
Work with account leads and project management to ensure that project deliverables satisfy the client, go out on time and on budget, and support project goals. Leading design teams in the creation and implementation of Downstream projects.
EXPERIENCE
PURE PERFORMING ARTS LLC. (2017- Present)
Artistic Director | Stage Manager
• Responsible for conceving, developing, and implementing the artistic vision and focus of the organization, and for major decisions about the ongoing development of the aesthetic values and activities.
• Develops, implements, and evaluates programs for the year
• Design each performance including theme development and integration of guest artists, ensembles, soloists and visual elements.
• Control of the production choices, directorial choices, and overall artistic vision.
FREELANCER (2015 - 2017)
• Conceptualized Company branding, developed marketing strategies and designed all releveant products (Company logo, website, posters, outdoor banners and etc)
• Developed social media strategies
• Assisted store openning preparation and operation in compliance with company standards.
• Handled logistics and brand marketing with use of informational technology (social media and various advertising products).
• Managed human resources (interverviews, rotating shifts) and oversee staffs to ensure high quality of customer services.
L3 ADVERTISING INC. (1999 - 2015)
2004 - 2015 | Senior Art Director
• Developed concept for TV/Print/Interactive media that reflect strategy, are appropriate for the brand’s personality and are extremely creative.
• Ensured that ideas/designs are produced in a timely manner, on budget and with the degree of quality promised to the client.
• Directed/guided photo shoots, print and television/video production, maintains interaction with print, broadcast, and interactive production and client services on scope of projects.
• Delivered internal presentations to senior creative personnel and/or clients.
2001-2004 | Art Director
• Formulated basic layout design or presentation approach, and specify material details, such as style and size of type, photograhs, graphics, animation, video and sound.
• Reviewed and approve proofs of printed copy and art materials developed by staff members.
• Worked with creative directors to develop design solutions.
TECHNICAL PROFICIENCY
Software Adobe Creative Suite CC (Photoshop, Illustrator, InDesign, Acrobat Pro); iMovie, Final Cut Pro
Operating System Mac OS, Windows
EDUCATION
Fine and Performing Art QUEENSBOROUGH COMMUNITY COLLEGE | 56th Avenue, Bayside, New York
Graphic Design QUEENS COLLEGE | Kissena Boulevard, Flushing, New York
AWARD
2013 SUMMIT INTERNATIONAL CREATIVE AWARDS
Fantasy Spring Casino “Image Ad Campaign”
2011 AGA COMMUNICATIONS AWARDS FINALIST
Caesars Entertainment “Year of Rabbit Greeting Ad Campaign”
2010 DAVEY AWARDS
Caesars Entertainment “Total Rewards Ad Campaign”
2009 DAVEY AWARDS | 2009 SUMMIT INTERNATIONAL CREATIVE AWARDS
Mohegan Sun “Year of Ox Greeting Ad ”
2008 DAVEY AWARDS | 2008 AGA COMMUNICATIONS AWARDS | 2008 CREATIVITY AWARDS
Caesars Entertainment “ Year of Rat Greeting Ad”
2006 SUMMIT MEA (Marketing Effectiveness Award)
HIP Recruitment Ad
2006 SUMMIT MEA (Marketing Effectiveness Award)
New York Organ Donor “ Image Ad Campaign”
LANGUAGE
Fluent in English, Cantonese and Mandarin
PROFESSIONAL SUMMARY
Award-winning Senior Art Director with a proven record driving business for diverse industries. Creative, hands-on professional with expertise in graphic design, art direction and project management. Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities. Communicating effectively with cross-functional teams, and leading by example. Track record of meeting the most demanding deadlines.
10+ years experience delivering industry-recognized creative solutions for Asian American market.
SKILLS & ABILITIES
Marketing & Advertising
TV Commercials, Direct Mail, Newspaper Ads, Retail Marketing, Direct Response Campaigns, Point-Of-Purchase Displays, Social Network Advertising.
Interactive Campaigns
Graphic Design, Conceptual Direction, Photography Art Direction, Typographic, layouts & Compositions, Font & Color Management, Photo Shoot Oversight, Multimedia Development
Team Management
Work with account leads and project management to ensure that project deliverables satisfy the client, go out on time and on budget, and support project goals. Leading design teams in the creation and implementation of Downstream projects.
EXPERIENCE
PURE PERFORMING ARTS LLC. (2017- Present)
Artistic Director | Stage Manager
• Responsible for conceving, developing, and implementing the artistic vision and focus of the organization, and for major decisions about the ongoing development of the aesthetic values and activities.
• Develops, implements, and evaluates programs for the year
• Design each performance including theme development and integration of guest artists, ensembles, soloists and visual elements.
• Control of the production choices, directorial choices, and overall artistic vision.
FREELANCER (2015 - 2017)
• Conceptualized Company branding, developed marketing strategies and designed all releveant products (Company logo, website, posters, outdoor banners and etc)
• Developed social media strategies
• Assisted store openning preparation and operation in compliance with company standards.
• Handled logistics and brand marketing with use of informational technology (social media and various advertising products).
• Managed human resources (interverviews, rotating shifts) and oversee staffs to ensure high quality of customer services.
L3 ADVERTISING INC. (1999 - 2015)
2004 - 2015 | Senior Art Director
• Developed concept for TV/Print/Interactive media that reflect strategy, are appropriate for the brand’s personality and are extremely creative.
• Ensured that ideas/designs are produced in a timely manner, on budget and with the degree of quality promised to the client.
• Directed/guided photo shoots, print and television/video production, maintains interaction with print, broadcast, and interactive production and client services on scope of projects.
• Delivered internal presentations to senior creative personnel and/or clients.
2001-2004 | Art Director
• Formulated basic layout design or presentation approach, and specify material details, such as style and size of type, photograhs, graphics, animation, video and sound.
• Reviewed and approve proofs of printed copy and art materials developed by staff members.
• Worked with creative directors to develop design solutions.
TECHNICAL PROFICIENCY
Software Adobe Creative Suite CC (Photoshop, Illustrator, InDesign, Acrobat Pro); iMovie, Final Cut Pro
Operating System Mac OS, Windows
EDUCATION
Fine and Performing Art QUEENSBOROUGH COMMUNITY COLLEGE | 56th Avenue, Bayside, New York
Graphic Design QUEENS COLLEGE | Kissena Boulevard, Flushing, New York
AWARD
2013 SUMMIT INTERNATIONAL CREATIVE AWARDS
Fantasy Spring Casino “Image Ad Campaign”
2011 AGA COMMUNICATIONS AWARDS FINALIST
Caesars Entertainment “Year of Rabbit Greeting Ad Campaign”
2010 DAVEY AWARDS
Caesars Entertainment “Total Rewards Ad Campaign”
2009 DAVEY AWARDS | 2009 SUMMIT INTERNATIONAL CREATIVE AWARDS
Mohegan Sun “Year of Ox Greeting Ad ”
2008 DAVEY AWARDS | 2008 AGA COMMUNICATIONS AWARDS | 2008 CREATIVITY AWARDS
Caesars Entertainment “ Year of Rat Greeting Ad”
2006 SUMMIT MEA (Marketing Effectiveness Award)
HIP Recruitment Ad
2006 SUMMIT MEA (Marketing Effectiveness Award)
New York Organ Donor “ Image Ad Campaign”
LANGUAGE
Fluent in English, Cantonese and Mandarin